Anchoring – Describing what you see in a media text.
Audience – The group for whom a media text is intended.
Bias – Prejudice in favour of or against something.
Broadsheet – A serious paper aimed at professional upmarket people, previously in a large format but now mostly compact.
Connotation – Meaning which is suggested by a media text.
Deconstruct – To take apart / analyse.
Denotation – The intended meaning of media text; what a text shows or represents.
Editorial – A newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.
Genre – Group of texts that share certain characteristics; classification.
Masthead – The title of a newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.
Narrative – The way in which a story is told in both fictional and non-fictional media texts.
Objectives – Not influenced by personal feelings.
Representation – How the media shows us the ‘real world’.
Sensationalism – Exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.
Structure – In newspapers, the way an article is organised.
Subjective – based on or influenced by personal feelings or opinions.
Tabloids – A compact paper, designed to appeal to a mass audience.
Text – Any media product (e.g. advert, photo, film, video game, web page …) or piece of writing.
Values and ideologies – Systems of beliefs which determines how power relations are organised within a society.
Strap line – A few word sentences to accompany a brand or product.