Friday 18 December 2009

Kristina Woottons Evaluation

1. In what way does your media product use, develop or challenge forms and conventions of real media products?

My media product is of a new magazine which is audience to people who like indie music.

  • I have used the same style of mast head on all of my pages. The font I have used for my masthead is the Davida Bd BT font; I have chosen this font because I think it is stylish and different to other magazines I have researched. I also choose it to create a brand.

  • When I did research on the other magazines I found puffs which are what will be inside the magazine, so like all of the other magazines I have put puffs like this on my magazine just a few short snappy quotes. I did this so it will attract people to want to read the magazine so they would want to purchase it.

  • The photograph I have chosen of 3 people sitting on stairs has been changed to black and white so it will stand out against all of the other coloured magazines. The shot of my picture is a medium front shot.

  • I have a barcode on my magazine because when I did my research I found this, this is so when the audience will go to buy it all they have to do is scan it and this will show the price. This makes it easier to buy.

  • The price has been put by the barcode because it is easier for the customer to find. We add the price so the customer will know how much the magazine will be. When I did research I looked at how the price range was and it was between £2.50 - £3.50.

  • There is a date so the audience can know what issue the magazine is. Also the date is there for the customer to know is the product is new or old stock.

  • In my research I looked at why people brought magazines and what they looked for the audience liked to read stories or interviews. I have chosen for my double page spread to do an interview which will be an interesting story for the audience to read, I have done a text which is the same as the other pages so my magazine will be consistent. This gives an insider to the band’s likes and dislikes, also saying who or what inspired them to do music. I feel that putting an interview with an up and coming band with pictures will attract the customer, will get people to come and read my magazine and lead them to buy the magazine.

  • In my contents page I have used photographs of what will be inside, also I have put a few clues of what will be said and shown inside the magazine. I have put page numbers so it is easy to find what the customer is looking for.

  • I have put page numbers so the audience can find the page they are looking for easy.

All of these micro elements contribute to the macro product of my finished magazine. Each micro element contains professional qualities to depict a real established music magazine.




2. How does your media product represent particular social groups


  • The target age I have decided to aim towards teenagers as the music magazine is usually based on bands who teenagers will have heard of so they will be interested to read the magazine. So, I have done a newly established band that are roughly the age of my target audience of teenagers so I think the public will be interested in this magazine.

  • The racial target for my magazine would be mainly white ethnicity. This is because indie music is mostly associated with a white audience.

  • My magazine goes to both genders as any sex can read it, the magazine I have done has blue writing but it has swirls as the text go it matches both gender.

  • The sexuality can go to both it doesn’t matter what sexuality you are to read this magazine.
    The magazine I have done doesn’t go to one nationality as any one can read it but it would have to change depending on the language spoken.

3. What kind of media institution might distribute your product and why?


  • “Emap is central to providing the latest information, analysis and inspiration to the apparel, style, design and retail industries, so that our customers can maximize opportunities and avoid the pitfalls of today’s changing fashion industry. WGSN’s forward-looking trend analysis and real-time intelligence is updated every hour. Drapers have been at the heart of the fashion industry for over 120 years, offering the inside-track on the news, trends, and views that are shaping the sector.”

  • EMAP is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events.

  • I aimed my magazine is an Emap magazine because my magazine is like empire, smash hits ECT. I decided to go by this because I did the same range of audience. I have picked out Emap because the kids can relate to them. Smash Hits and Empire are both aimed towards the teenager audience and this is why I have chosen to aim my magazine towards Emap. I have added a young band like how Smash Hits and Empire have on there magazines so the young audience will recognise the band and want to look at the magazine and buy it.
    My magazine and the smash hits magazines are audience to the same ages.


4. Who would be the audience for your media product?


  • I did my research and I have decided to aim my magazine at young people who will be around 14-21 and also to find what music they would look for in an indie music magazine. I have chosen this age range because that’s what ages will be interested in what my magazine is about; also the age range is what Smash Hits or Empire would go by.

  • I have also decided to aim my magazine towards both male and female genders as both genders can read my magazine. My magazine isn’t either masculine or feminine it is designed to be appropriate for both sexes.

  • I have chosen this because the price range I have chosen isn’t too expensive this would be reasonable for anyone. As the price range is between £2.50-£3.50.

5. How did you attract/address your audience?


  • I have used a bright mid blue so it will stand out on the black and white background this will attract the audience this is more a masculine colour but then my micros are more feminine as they are more what girls will be attracted to.

  • My price is at a low range to address young readers. I have used design elements which are more masculine and feminine elements.

  • My pictures stand out well against the blue background on my contents page, also on my double page spread I have put a border around my pictures so it will draw people to look at them.

  • On my contents page I have added big page numbers with what’s on that page so when the public need to find something it’s clear and easy to find.


6. What have you learnt about technologies from the process of constructing this product?


  • I have learnt by using paint.net, how to use the magic wand, the magic wand gets rid of your background that you don’t want so it cuts out your picture so It doesn’t have a background. I used this on my contents and double page spread. I can insert different colour backgrounds.

  • I learnt on serif how to make an actual magazine I used this program to do my masthead, headline and background I put things like barcode, picture and graphics. I have also learnt how to manipulate one of my pictures to black and white. By using the instant artistic tool to blemish the skin on one of the people in my picture.

  • I used the internet to go on to google and research magazines to find out what kind of things I had to use.

  • I also used Microsoft office 2003; I used this to comment on my magazine changes this kept track on what I was changing to my magazine.

  • I have also used DTP, the sort of things I have learnt is cutting the background from out of the green sheet I used the magic wand to do this and then the rubber to get rid of the bits I missed. I have also learnt how to insert a picture or shape. If you hold Ctrl+c then Ctrl+v this will open up a new layer with your shape in it.

  • Chroma key is how you manipulate a picture it can be used to extract the backgrounds of certain images which will help to create my picture. I have used this to extract my background out of my pictures so I can insert a different background.

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?


  • Firstly I would have done more changes to my picture and tried different things because the ones we have done are mostly the same lighting and we didn’t have a very big range of picture to choose from.

  • Secondly I would have done more research to find out what the public wanted.
    I also would have tried to put more information about the band dynamite this would have added more interesting stories than just one story to talk about.

  • I would have liked to added more description to my photos to say what they were doing when this photo was being taken and to make it look more professional.

  • I would have had less things going on in the contents page I’ve made it look too crowded. I could have also made it more specific to be and what everything was about.

  • On my double page spread I would have added more of who was saying what. Also I could have asked the band more questions to make the pubic more interested.

  • I could have looked more at my questions and made them more professional and made more.

  • I should have taken longer to look at my research to find out what they were looking for to make my magazine better.


I have used a PowerPoint presentation in class discussing the evaluation of my product. This allowed me to consider the skills I have learnt through this unit.

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