Wednesday, 30 September 2009
using serif photo plus
For my image i took a red heart with white background and put it on to serif to change the colour background and the shape of the heart using the flood fill tool and mesh warp tool. Also the instant effect to shape the heart differently
The image after i edited it.
Tuesday, 29 September 2009
Photo Package
Lastly I added a glow effect around my picture to make it standout from the rest of the writing.
I used a violet colour for the text to suit the name of the band.
Photo Package.
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This is the image after i edited it, i added a vignette to the image which created the dark effect.
Quetionnaire
Friday, 25 September 2009
look magazine
What breakfast cereal would they eat?
Cereal bars, special K or toast. Eat all sorts to make sure they stay healthy all the time. Can also be anything as long they ate something- for those who don’t have healthy issues.
What car/mode of transport do they use?
Anything that range to what they can afford. Either public or private transport depending on what they earn or what job they have.
What accommodation do they live in?
Usually depends on what kind of a house they like personally e.g. flat or same detached
What do they drink?
Water, Coffee, Tea, 100% juice- in order to stay healthy. If don’t then anything goes for them e.g. fizz drinks.
What music do they like?
Depends on age e.g. club bangers, the latest ones coming out or classic.
What TV shows do they watch?
Something that keeps them occupied all the time and eager to find out what’s happening next e.g. X factor, Eastenders or Ugly Betty. They may also look at TV shows that are being advertised on a certain front cover of any magazine e.g. What Kate Did Next or Big Brother. Also just Gossip shows like Gossip Girl.
What is their Favourite Meal?
Home cooked or pub meals
Can also depend on what kind of job some women have because some can’t afford posh restaurants so they just go for anything e.g. chip shops
What sport do they watch or play? (If any)
Not so many women are into sports but some maybe because they want to stay healthy e.g. swimming, tennis or athletics.
Who is their partner or are they single?
Can be either
Where do they go on holiday?
Depends with what they want e.g. sunny places like (Ibiza or Spain) or may go for the cold e.g. skiing in Austria.
Do they vote? If so who for?
Most women have different views on things so they will probably vote.
What type of bar/club/pub do they go to? (If any)
Most women go for local pubs as they might not be able to afford to go to some of the posh fancy restaurants like some women with a good job do.
By Natalie Chidziya
What we Did this week
Questionnare
questionarre
star magazine
Auto Express
What breakfast cereal do they eat?
- Fry-ups, toast, cereal.
- They might et a fry-up if they don't care about their weight or if there not bothered what they look like.
- They might eat cereal and toast to keep themselves healthy as they might care what they look like, and how healthy they are.
What car/mode of transport do they use?
- A wide range of cars because there is a range of cars at a range of different prices in the magazine.
What accommodation do they live in?
- Depending on their job they may live in a house, apartment, flat, etc.
What do they drink?
- Tea, Coffee, fizzy drinks, water depending on their diet and if they want to be healthy or not.
What TV shows do they watch?
-Car shows, Top Gear, Traffic Cops, Football, Match of the day.
What music do they listen to?
- They listen to any type of music depending on their age. For example;
- Younger readers may listen to drum n bass or music from the charts depending on there interests.
- Older readers might listen to music in the charts or classical music depending on how much older they are and there interests.
What is their favourite?
- Depending on the age. They might eat KFC, McDonalds, Burger King if they are young but the older men may still like those foods but are more likely to eat out at pubs and restaurants
What sports do they do or watch?
- Football, racing, cricket
Who is their partner or are they single?
-Could be either depending on their age.
Where do they go on holiday?
-Depending on age:
-younger people; ibiza,benidorm
- older people; Cornwall, benidorm
Do they vote?
-Depending on age younger people might not but older people might
What type of pub/club/bar do they go to?
- Older people might go to a posh restaurants, pubs, bars
- Younger people may go to the clubs in town or local pubs.
Work Completed by Samantha Ryan and Tarran
Wednesday, 23 September 2009
Ok magazine
•The readers of this magazine would probably eat toast, cereal, fruit, cereal bars or skip breakfast.
•They would probably travel by car, bus, train, bike normal transport fro working class people.
•They would most likely like in a flat, uni, travellers, house anything really this magazine appeals to people in there 18’s to 34’s so really they could live in any and many accommodations.
•They would probably drink tea, coffee, fizzy pop, alcohol ect. And eat normally to this magazine isn't really filled with things on how to loose weight or be healthy more about celebs and their lives so I don’t think it would effect there eating or drinking habits.
•They might play spot but more than likely watch a lot of spot seen as many of the celebs featured in the magazine are sports stars.
•They could be single or taken it doesn’t really give away any clues for that.
•Sunny places where celebs are spotted.
•There are some articles of political interest so I think they might vote but not really for any person for any reason that strongly.
•They would probably go to the same clubs featured in the magazine.
tabloid newspaper
magazine cover
huge and very bright heading, for customers to easily recognise the magazine.
Magazine feature a big picture of a celebrity as the centre image to show the big story in the magazine. They also put certain pictures to attract the buyers to finding out more on them.
Larger text on certain words to draw in attention in people to look and purchase the magazine.
Every magazine has poofs on them which shows and tells buyers some parts of stories that are found inside to wanting them to read. This is because they are new stories that noone knows about. Almost every magazine has a website so that some readers can check out new stories and features coming up.
On every magazine there is also a prize tag, this is because they dont want to confuse customers to how much the magazine is so they just make it easier for them. All magazines have bar codes and what date the magazine was released and able to be purchased. Some also have the magazine number issue.
Vw polo-small but tough
This an advert for Volkswagen Vw polo. Its basically telling people that even though it looks small, this police would rather leave the other big cars that are surrounding it because they might be big in size but yet they don’t help anything so for them to hide behind the Vw polo shows how tough the car is. On the bottom right corner there is name of the brand that makes the car, this helps customers to purchase exactly want they want and this advert is very clever. Its also saying that you don’t find any car that is small as this one and at the same time tough
Star Magazine.
What breakfast cereal would they eat?
- Anytype of cereal, toast, cereal bars. they may eat these sorts of breakfasts to stay healthy
What car/mode of transport do they use?
- Depending on the person they may drive a car of any sort or may even use public transport depending on there job and money flow.
What accommodation do they live in?
- Depending on their line of if they have one, they may have a nice flat, apartment or a 2-3 bedroomed house.
What do they Drink?
- Tea,Coffee, Juices, water. They may drink this as they might want to stay healthy and drinking fizzy drinks wouldnt do that.
What TV shows do they watch?
- They may watch the TV shows advertised on the magazine front cover. For Example;
- What Katie Did Next?, Big Brother, X-Factor etc.
- Basic Gossip Shows.
What music do they like?
- They might listen to Pop music, R'N'B, Music in the charts depending on the age.
What is their Favourite Meal?
- Chip Shop, Home cooked food
- Pub meals, Posh restaurants
- Depending on their line of job, some woman might not be able to eat out in posh restaurants every night of the week.
What sport do they watch or play? (if any)
- They may not play any sports as woman dont tend to be interested in sports.
Who is their partner or are they single?
- Could be either.
Where do they go on holiday?
- Sunny places such as spain, the canary islands, etc.
Do they vote? If So who for?
- Yes they may vote as woman have alot of different views on different things.
What type of bar/club/pub do they go to?(if any)
- Local pubs as some woman might not be able to afford to go to some of the posh fancy restaurants like woman with a good job.
Work completed by Samantha Ryan and Tarran Payne.
magazine cover
Big bright heading so the customer can easily recognise with magazine it its.
Snippets of stories that are in the magazine because if they read the cover and realise something about a celebrity or something that they didn’t know they will buy the magazine to find out more.
Larger text on certain words to draw in people to look at and purchase the magazine.
Magazines feature a big picture as the centre image to show the big story featuring in the magazine.
Some magazines put there website on their magazine so you can look up the website and see the latest news and features.
Prize give away to readers only, so people who want the prize have to buy the magazine and it might make people want to buy it for the prizes available.
Pictures to attract buyers to want to buy the magazine to find out what the pictures about and find out what's happening.
All magazine’s have things called poofs on the cover which basically show and tell you parts of the story inside the magazine so you will want to read inside.
So you know the magazine has new stories that not many people know.
All magazines have bar codes, prices, and the date the magazine was realised and able to purchase. Some also have what number issue the magazine is.
Tuesday, 22 September 2009
Media Terminology 2
Negativity - Is it bad news
Unexpectedness - Is it a rare or unexpected
Immediacy - has it happened recently
Personalisation - Does it focus on a particular person? is it a human interest story?
Threshold or size - Is it a big event or one which involves large number of people
Frequency - What length of time does the event cover?
Unambiguity - is the event staraight foward and easy to understand
Conosance - Does the event match the medias expectations
Meaningfulness - Is it cultarally close to us in Britain
Composition - Will it balance other news
Contuinity - Has the story already been covered
Magazine Terminology
Buzz Word - A word that is there to attract the readers
Puffs - A word above the anchorage text
Anchorage text - The text underneath the buzz word that explains what is inside the magazine
Graphic features - The background colour where text is put on
Images - Images that are inside the magazines
Title - The title of the magazines
Price - The price of the magazine
Date - The date the issue was made
Barcode - Where they scan for the price
Features Magazines Have
Price / date – every magazine has one.
Bar code – every magazine has one.
Central images – the main big picture on the cover.
Anchorage text - describing what you see.
Buzz words - attract the readers attention.
Puffs - tell you whats coming up inside the magazine.
Titles - of what subjects are in the magazine.
Graphic pictures / features
Images - pictures within the magazine.
Direct mode of address - contact with the magazine.
Website - be able to enter competitions etc..
Work Completed By Tarran Payne and Samantha Ryan
Camera Shot and Symbols
Digetic Sound – Natural sounds, e.g. cars, talking, wind, rain, etc.
Genre – different categories e.g. drama, comedy, scary, etc.
Non digetic Sounds – Music sound effects, non natural sounds.
Signifier – the physical form of a sign.
Media Texts – the formats which media is presented, different ways (e.g. film, magazine, music, radio, t.v, news paper, internet, blogs, etc.)
Signified – the meaning of the sign (religion... Etc.)
Extreme long shot – far away shot but sort of ariel shot.
Long shot – far away but on same level.
Medium shot – from waist up.
Close up – close to object.
Ariel shot – birds eye view.
High angle – looking down from a high level.
Eye level shot – looking at same thing at eye level.
Canted angle – taking from tilted angle.
Low angle – taking pictures from below.
Language – communications, speech.
Work Completed By Tarran Payne and Samantha Ryan
the magazine
- mast head: star
- strap line: star's crazy meltdowns.
- This front cover is showing the true side side of some of the celebrities now. how they get on with the people they work or associate with. It's basically tshowing the audience what the celebrity life can be like if they work too hard.
- Buzz words- talking about what you can also find inside. and things that are coming up.
audience- mostly female, middle aged, working class.
about the reader of this magazine:
Their breakfast would be healthy barn flakes- to keep up with their favourite stars.
They would drive any type of car, depending with the job they have. Live in an home they can afford.drink 100% juices. Their Tv show would be E News because they want to hear want some celebrities are up to. The type of music they listen to would be an latest songs coming up. their favourite meal would something that gooes with their pockects. Not many women are into sport. They would probarly have a boyfriend because they dig deep to want their favourite celebrities do to their men. if going on a holiday it would be somewhere sunny like Ibiza because thats where most celebrities go. Women always change their minds on certain things so they will probarbly vote. If going out they would go to any bar/club of their own choice- probarly the one they like most or can afford.
glamour magazine
People who read glamour magazines would eat healthy alternaties beacuse most of the ancoring texts are about how to get thin stay thin and how to look your best at all times.
Magazines target audience
1.National trust magazine/2.Empire/3.house beautiful
what breakfast do they eat?
1.healthy posh breakfast pure orange juices
2. collection of breakfasts
3.special k, fruity breakfasts, slimming
what car/mode of transport do they use?
1.class A cars e.g jaguars, Mercedes
2.collection of sports cars
3. estate/family cars
what accommodation do they live in?
1.cottages/ farm house
2.middle class houses
3.detached, semi detached houses
what do they drink?
1.coffee, wines
2.coffee, beer
3.teas, coffee
what T.V programs do they watch?
1.country file, documentaries, gardening
2.films
3.DIY,decorating
what music do they like?
1.1950s era or classical
2. collection of music
3.pop female singers
what is there favourite meal?
1.rich types of food e.g salmon dishes
2.collection of foods
3.chicken salads
What sport do they watch and/or play?
1.play golf, bowls watch cricket
2.watch and play football, cricket, rugby
3.badminton, tennis
who is there partner, or are they single?
1. old married couple
2. girlfriend, newly weds
3. divorced, single, boyfriend
where do they go on holiday?
1. villas in Spain
2. Sun holidays
3. butlins, family holidays
Do they vote if so who for?
1. Yes - Labour
2. Yes - BNP or Labour
3. liberal democrats
What type of bar/club/pub do they go if any?
1. Vineyards/ posh quiet bars
2. local pubs
3. family clubs
Monday, 21 September 2009
sweet but not to sweet advert
it has put two teddy bears repersets the sweetness of the ceral and then the outfits are ment to repersent the not so sweet part of the ceral.
the colours on the advert all blend together and match almost and the black background is used so the teddys bears and the alpen ceral box stand out.
Small but tough
•The idea of this advert is that there are police hiding behind the car to say that even though the car might be small they would rather hide behind that then other things because it might be small but its tough. The VW logo at the bottom is the make of the car.
•No other car that is the same size is as tough.
by sarah phipps
Worth Shooting
•Nixon cameras are a famous camera company that most photographers use.
•Kate moss is a world famous iconic model
•This advert connotes that if you buy a Nixon camera you will take pictures as good as this professional one of Kate moss
Small But Tough
•It shows the car is tough because its saying its strong enough to give the police protection. This connotes that it is a small but strong car and if it can protect a number of police it can protect a family inside the car if it was ever to crash.
Durex Performa
The dynamite at the end of the fuse represents a climax the colour red of the dynamite is sexual so the advert suggests that when the fuse is burnt out the Durex will stop the explosion.
•This advert connotes that Alpen cereal is sweet but not too sweet as the two teddy bears are portrayed as cute and sweet but they are not that sweet due to the clothing they are wearing which is very sexual.
Kate moss Nixon
Durex performer
•The spark is when the man and woman begin to have sex.
•The wire means the man is getting close to exploding.
•The knot means that when the man explodes the condom will stop the mans fluids from entering the woman.
•The explosion represents the point of pleasure
•This advert if non verbal langue meaning there is not talking
Tabloid and Broadsheet
•Formal writing and language
•Aimed at the upper class and middle class
•Full of finances and businesses
•Mentions big job days and university students.
•Colour and layout
•Full of celebrity gossip
•Sensationalism
•Page 3 for the working
class male
•Sports pages
•Criticized for the paparazzi
•Less formal paper
•It uses play on words and pun’s
Glamour Magazine
GLAMOUR
Women aged 16-35 would be interested in this magazine
The text is bold and pink which catches the eye of the women, the bold pink text also tells use that theres going to be clothes, shoes and accesories inside which makes women glamorous.
Strapline- Britains No1 womans magazine.
Sensationalism- Your 50,000 votes are in! The woma of the year.
-Kate Perry an who shes NOT sleeping with!
- The new sex addiction. 4 million relationships are at risk. Is yours?
Its is a glossy magazine.
Bias- No its a range but it is slightly bias towards katie perry and the other celebs about what they wear or do.
Work completed by Tarran payne and Samantha Ryan.
Saturday, 19 September 2009
Sweet but not to sweet advert.
Small but tough advert.
kate moss nixon advert.
Friday, 18 September 2009
Hot of The Press Definitions
•Unexpectedness- is it rare or unexpected?
•Continuity- has the story already been defined as news and covered previously? Will it have on going Impact?
•Threshold or size- Is it a big event or one which involves large numbers of people.
•Frequency- what length of time does the event cover? Will it fit the broadcast/publication schedule?
•Immediacy- Has it happened recently?
•Personalisation- Does it focus on a particular person? Is it a human interest story?
•Unambiguity- is the event straight forward and easy to understand?
•Consonance- Does the event match the media expectations
•Reference to the élite- Does the story cover a powerful nation, organization or person? The more famous or powerful the more newsworthy
•Composition- Will it balance other news? A human survival story world balance a number of stories concerning death or suffering
•Meaningfulness- Is it culturally close to us in Britain? How much meaning does it have for the audience?
Work Completed By Samantha Ryan and Tarran Payne
Media terminology
· Anchoring- describing what you see in a media text.
· Masthead- the title of a newspaper or magazine at the top of the front page.
· Editorial- a newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.
· Bias- prejudice in favour of or against something.
· Deconstruct- to take part/ analyse
· Denotation- the intended meaning of a media text; what a text shows or represent.
· Connotation- meaning which is suggested by media text/
· Broadsheet- a serious paper aimed at professional, up market people, previously in a large format but now mostly compact.
· Genre- group of texts that share certain characteristics; classification.
· Narrative- the way in which a story is told in both fictional and non-fictional media texts.
· Strap line- a few word sentences that accompany a brand or product.
· Subjective- based on or influenced by personal feelings or opinions.
· Values and idealist- systems of beliefs which determine how power relations are organised within a society.
· Objective- not influenced by personal feelings.
· Text- any media product (e.g. advert, photo, film, video game, web page…) or piece of writing.
· Representation- how the media shows us the ‘real world’.
· Structure- in newspaper, the way an article is organised.
· Tabloid- a compact paper, designed to appeal to a mass audience.
· Sensationalism- exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.
Broadsheet Newspaper
•Formal writing and formal language
•Political stories, world affairs, real news
•More Factual than a tabloid newspaper
•Aimed at a middle class and upper class audience
•Contains Sports such as cricket, but more on politics
•Front page- more stories, real news, smaller heading.
•Formal master head.
Tabliod Newspaper
•Smaller in size to carry around accessibility wise.
•Colour & Layout
•Master head is bigger and bolder than the broadsheet
•Sensationalism- Celebs, war, page 3
•Paparazzi photos
•The sun, The Daily star- male audience
•A lot of sports
•They Pick You Up and knock you down
•Less Formal Language, more sensational language
•Use Pun’s- Play on words
Durex performer
The wire means the man is getting close to exploding.
The knot means that when the man explodes the condom will stop the mans fluids from entering the woman.
The explosion represents the point of pleasure.
This advert if non verbal langue which means there isnt any talking.
Media Terminology
•Audience- The group for whom a media text is intended
•Bias- Prejudice in favour of or against something
•Broadsheet-A Serious paper aimed at professional, upmarket people, previously in a large format but now mostly compact.
•Connotation- Meaning which is suggested by a media text.
•Deconstruct- To take apart/ analyse
•Denotation- The intended meaning of a media text; what a text shows or represents
•Editorial- A newspaper article written by or on behalf of the editor which gives an opinion on topical issues
•Genre- Group of texts that share certain characteristics; Classification.
•Masthead- The title of a newspaper or magazine at the top of the front page.
•Narrative-The way in which a story is told in both fictional and non-fictional
•Objective- Not influenced by personal feelings
•Representation- How the media shows us the ‘real world’
•Sensationalism- Exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.
•Structure- In Newspapers, the way an article is organised
•Subjective- Based on or influenced by personal feelings or opinion
•Tabloid- A Compact paper, designed to appeal to mass audience
•Text- Any media Product (e.g. advert, photo, film, video games, web page…) or piece of writing. •Values and ideologies- Systems of briefs which determine how power relations are organised within a society
•Strapline- A Few Word sentence to accompany a brand or product.
Work Completed by Samantha Ryan and Tarran Payne
Media Terminology
Anchoring-describing what you see in a media text
Audience- the group for whom a media text is intended.
Bias- prejudice in favour of or against something.
Broadsheet- a serious paper aimed at professional upmarket people, previously in a large format but now most compact.
Connotation- a media that is suggested by the text
Deconstruct-to take apart/analyse
Denotation- the intended meaning of the media text; what a text shows or represents
Editorial- a newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.
Genre- group of texts that share certain characteristics;classification.
Masthead- the title of a newspaper or magazines at the top of the front page.
Narrative-the way in which a story is told in both fictional and non fictional media texts.
Objective- not influenced by any personal feelings.
Representation- how the media shows us the real world
Sensationalism- exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.
Structure-in newspapers the way an article is organised.
Subjective- based on or influenced by personal feelings or opinions.
Tabloid-a compact paper, designed to appeal to a mass audience.
Text- any media product (e.g. advert, photo, film, video game, web page….) or piece of writing.
Values and ideologies- systems of beliefs which determine how power relations are organised within a society.
Strap line- a few word sentence to accompany a brand or product
Non Verbal Language
NVC can be communicated through gesture and touch by body language or posture, by facial expression and eye contact. NVC can be communicated through object communication such as clothing, hairstyles or even architecture, symbols and infographics. Speech contains nonverbal elements known as paralanguage, including voice quality, emotion and speaking style, as well as prosodic features such as rhythm, intonation and stress. Dance is also regarded as a nonverbal communication. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the use of emoticons.
nHowever, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, the physical characteristics of the communicators, and behaviors of communicators during interaction.
Work Completed by Samantha Ryan and Tarran Payne
Non-verbal language
Small but Tough
This advert shows us the logo of the car so when people look for the car they know what to look for.
By putting police men behind the little golf instead of their own police car is saying that if you were planning on going to a police shootout buy a golf.
Published by Kristina and Sean
The background is black and the cereal is bright so it stands out so you can see what this advert is about.
The slogan in this advert is sweet but not to sweet, which is why they have got cute bears but in naughty little outfits.
Published by Sean and Kristina
Kate Moss Advert
This picture is advertising a camera, which is why the woman is holding one. As you can see this picture is of good quality which will catch your attention if you are out looking for a good camera for yourself.
The model in this picture is Kate moss, they have used her as a nude model to basically attract the attention of men, so when they look they will notice that the picture has been took by a Nixon camera and will hopefully think about buying one for themselves.
Kate moss is in this advertisement because she is famous so that when people look at this advert they recognize her and instantly show an interest in then advert.
Published by Kristina and Sean
VW Polo Advert
3.
This advert shows how the car is small but tough as there is a whole team of police hiding behind it as not even bullets can damage this car how tough it is which is protecting the police. The police are a symbol of how hard the car can be and how it is on the streets in a rough area were there could be a lot of crime and the car shows how it cant be touch because its too tough and not even bullets can damage it. It also shows the audience that if they purchased this small car themselves and their family will be safe inside the car.
Completed by Tarran Payne and Samantha Ryan
Durex performer advert
Durex Performa
2.
The bomb at the end of the fuse represents an explosion, the knot in the rope stops the bomb exploding which could be very dangerous. The bomb and the fuse is a clever way of using non verbal language to show how durex condoms prevent things happening. The fuse represents the time the couple have before the explosion takes place therefore the durex condom will prevent any mishaps.
The redness of the bomb shows the sexual connotation which the image is called a falic image as it shows the bombs as a penis
The blue background represents the colour of the logo for durex.
Work Completed by Samantha Ryan and Tarran Payne
Adverts
•The advert is basically selling sex, its encouraging all men and women to use condoms while having sexual intercourse. The image of the advert is colourful so that people won't miss it. At the bottom of the advert there is a spark that shows where it all starts before exploding on the top right connor where there is red barells. Between the spark and the explosion there is crossing line sections which clearly show that from the start of having sexual intercourse without using protection, its going to lead to any direction that can lead to anything. e.g. the woman getting pregnant or catching STI's like Chlamydia. So the advert is selling itself.
Kate Moss Advert
Alpen Cereal Advert
This advert connotes that the teddy bears are sweet but not as sweet as people make out from the clothes they are wearing. The clothes they are wearing gives off a sexual vibe. The colours of the background is very dark compared to the bright white box at the bottom of the advert and the bright blue box of Alpen which is a nice background to look at and then you have top bears dressed up in dark clothing, which shows they are not as sweet as people make out, giving the impression that the Alpen cereal is not as sweet as people say. The bears with the gimps suits show how Alpen is healthy but naughty at the same time. It helps to show how on the outside its sweet but on the inside its even worse.
The logo sweet but not too sweet tells us its still got a bit of taste but not too sweet so its still very healthy to eat.
kate moss- nixon advert
- Nixon are an ironic brand in film photography. So for them to use some one like Kate Moss whose stylish, edgy to promote the point-and-shoot camera with a slim, 0.8-inch-thick brushed-metal body and features such as Wi-Fi and the ability to make slide shows with music in the camera, clearly shows that it will give Nikon an edge with the buyers. I think the idea of using Kate Moss was to pair the style icon in Nikon with a style icon relevant to consumers. The advert is promoting the brand and selling at the same time.