Friday 18 September 2009

Media Terminology

•Anchoring- Describing what you see in a media text.
•Audience- The group for whom a media text is intended
•Bias- Prejudice in favour of or against something
•Broadsheet-A Serious paper aimed at professional, upmarket people, previously in a large format but now mostly compact.
•Connotation- Meaning which is suggested by a media text.
•Deconstruct- To take apart/ analyse
•Denotation- The intended meaning of a media text; what a text shows or represents
•Editorial- A newspaper article written by or on behalf of the editor which gives an opinion on topical issues
•Genre- Group of texts that share certain characteristics; Classification.
•Masthead- The title of a newspaper or magazine at the top of the front page.
•Narrative-The way in which a story is told in both fictional and non-fictional
•Objective- Not influenced by personal feelings
•Representation- How the media shows us the ‘real world’
•Sensationalism- Exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.
•Structure- In Newspapers, the way an article is organised
•Subjective- Based on or influenced by personal feelings or opinion
•Tabloid- A Compact paper, designed to appeal to mass audience
•Text- Any media Product (e.g. advert, photo, film, video games, web page…) or piece of writing. •Values and ideologies- Systems of briefs which determine how power relations are organised within a society
•Strapline- A Few Word sentence to accompany a brand or product.

Work Completed by Samantha Ryan and Tarran Payne

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