Media terminology

· Audience- the group for whom a media text is intended
· Anchoring- describing what you see in a media text.
· Masthead- the title of a newspaper or magazine at the top of the front page.
· Editorial- a newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.
· Bias- prejudice in favour of or against something.
· Deconstruct- to take part/ analyse
· Denotation- the intended meaning of a media text; what a text shows or represent.
· Connotation- meaning which is suggested by media text/
· Broadsheet- a serious paper aimed at professional, up market people, previously in a large format but now mostly compact.
· Genre- group of texts that share certain characteristics; classification.
· Narrative- the way in which a story is told in both fictional and non-fictional media texts.
· Strap line- a few word sentences that accompany a brand or product.
· Subjective- based on or influenced by personal feelings or opinions.
· Values and idealist- systems of beliefs which determine how power relations are organised within a society.
· Objective- not influenced by personal feelings.
· Text- any media product (e.g. advert, photo, film, video game, web page…) or piece of writing.
· Representation- how the media shows us the ‘real world’.
· Structure- in newspaper, the way an article is organised.
· Tabloid- a compact paper, designed to appeal to a mass audience.
· Sensationalism- exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.