Media Terminology

Me and Ben was researching media terminology to help use understand what media is

Anchoring-describing what you see in a media text

Audience- the group for whom a media text is intended.

Bias- prejudice in favour of or against something.

Broadsheet- a serious paper aimed at professional upmarket people, previously in a large format but now most compact.

Connotation- a media that is suggested by the text

Deconstruct-to take apart/analyse

Denotation- the intended meaning of the media text; what a text shows or represents

Editorial- a newspaper article written by or on behalf of the editor which gives an opinion on a topical issue.

Genre- group of texts that share certain characteristics;classification.

Masthead- the title of a newspaper or magazines at the top of the front page.

Narrative-the way in which a story is told in both fictional and non fictional media texts.

Objective- not influenced by any personal feelings.

Representation- how the media shows us the real world

Sensationalism- exciting or shocking reportage which is intended to interest the public, without necessarily being accurate.

Structure-in newspapers the way an article is organised.

Subjective- based on or influenced by personal feelings or opinions.

Tabloid-a compact paper, designed to appeal to a mass audience.

Text- any media product (e.g. advert, photo, film, video game, web page….) or piece of writing.

Values and ideologies- systems of beliefs which determine how power relations are organised within a society.

Strap line- a few word sentence to accompany a brand or product