kate moss- nixon advert

• Nixon are an ironic brand in film photography. So for them to use some one like Kate Moss whose stylish, edgy to promote the point-and-shoot camera with a slim, 0.8-inch-thick brushed-metal body and features such as Wi-Fi and the ability to make slide shows with music in the camera, clearly shows that it will give Nikon an edge with the buyers. I think the idea of using Kate Moss was to pair the style icon in Nikon with a style icon relevant to consumers. The advert is promoting the brand and selling at the same time.